Brand Management

Branding and Brand Management (English)

Lecturer: Yehuda Michael, Program Director, Entrepreneurship Development, MCTC

Date and time: July 15 at 13:00 Israel time

About the lecture

Many people assume that branding is just having some logo and name for a business. However branding is more than that. The lecture will discuss different elements of branding, branding strategies, how to build brand identity, reasons for re-branding and branding for nonprofit organizations.